Стратегії залучення аудиторії
8-9 вересня 2012 року, Грузія, модератор Йохан Грейфф (Швеція)
Програма та промовці
Friday 7 Sept 2012
Arrival of Armenian participants19:00 – dinner for Armenian participants and GBPA staff
Saturday 8 Sept 2012
08:30 – 09:00 Registration for all participants
09:00 – 09:30 Welcome and what is "Book Platform" – opening by Anna Portarska, program manager
09:30 – 09:45 Introduction: topics and trainer (Johan Grief)
09:45 - 10:00 The Big Hello: introduction of participants and their organizations
10:00 - 11:00 Opportunities and challenges in e-publishing (Johan Grief)
11:00 – 11:15 Coffee break
11:15 - 12:00 Participants expectations and local e-context: summaries by local experts Sandro Asatsiani (Georgia) and Karen Margaryan (Armenia)
12:00 – 12:45 Situation in e-publishing: the global perspective
12:45 – 13:00 Q&A and discussion
13:00 – 14:00 Lunch in the hotel
14:00 – 14:45 Going digital: from text to apps (Sandro Asatsiani)
14:45 – 15:00 Summary 1st day, questions to ponder for next day (Johan Grief and participants)
Mood tester and arrangements for the evening
15:00 - 15:00 Coffee break
15:30 - 18:30 Case studies (Johan Grief)
19:00 – 20:00 Dinner in the hotel
20:00 – 22:00 Individual consultations for Armenian publishers
09:00 – 09:30 Welcome and what is "Book Platform" – opening by Anna Portarska, program manager
09:30 – 09:45 Introduction: topics and trainer (Johan Grief)
09:45 - 10:00 The Big Hello: introduction of participants and their organizations
10:00 - 11:00 Opportunities and challenges in e-publishing (Johan Grief)
11:00 – 11:15 Coffee break
11:15 - 12:00 Participants expectations and local e-context: summaries by local experts Sandro Asatsiani (Georgia) and Karen Margaryan (Armenia)
12:00 – 12:45 Situation in e-publishing: the global perspective
12:45 – 13:00 Q&A and discussion
13:00 – 14:00 Lunch in the hotel
14:00 – 14:45 Going digital: from text to apps (Sandro Asatsiani)
14:45 – 15:00 Summary 1st day, questions to ponder for next day (Johan Grief and participants)
Mood tester and arrangements for the evening
15:00 - 15:00 Coffee break
15:30 - 18:30 Case studies (Johan Grief)
19:00 – 20:00 Dinner in the hotel
20:00 – 22:00 Individual consultations for Armenian publishers
Sunday 9 Sept 2012
09:30 – 10:30 Marketing in the digital world10:30 - 11:00 Q&A and discussion
11:00 – 11:15 Coffee break
11:15 – 12:00 What future for e-books in small language markets (a joint session between Johan Grief, Sandro Asatsiani and participants)
12:00 – 12:50 Summary, feedback and wrap-up
12:50 – 13:00 The mentorship scheme: how it is going to work (Johan Grief and Anna Portarska)
13:00 - 14:00 Lunch in the hotel
14:00 – 15:00 Individual consultations for Armenian publishers
15:00 - 17:00 Individual consultations for Georgian publishers
Trainers
Johan Greiff is CEO of Scandinavia's leading producer and distributor of downloadable and streaming audiobooks and e-books.
Sandro Asatiani (Alexander Asatiani) is a publisher and e-books expert from Georgia.
Karen Margaryan is a publishing expert from Armenia.
All the presentations of the trainers in the workshop are available in the Resources section here.
Additional information
Related News
18/09/2012
The second training workshop within the Book Platform project, entitled Audiences Outreach Strategies, took place on 8-9 September 2012 in Selo Misaktsieli, Georgia.
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03/08/2012
Next training of Book Platform will focus on new ways of reaching audiences. The two-day interactive seminar will be moderated by Johan Greiff (Sweden) who is a
CEO of a company for production and distribution of ebooks as well as by the Georgian
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04/09/2012
Прес-релiз: The second training workshop within the Book Platform project will take place on 8th-9th September 2012 at Kapiloni Hotel, Selo Misaktsieli, 3308 Mtsʼkhetʼa.
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