Writing the Future: Strategic Thinking and Fundraising for Literature and Publishing Organizations and Associations

26-28 March 2012, Tbilisi, Moderated by Sue Kay (UK)
training TbilisiThe three-day interactive workshop in Tbilisi was the first training session within the Book Platform project.

It aimed at triggering the participants to start strategic planning for their organizations and to apply creative approach to fundraising, and to link the two processes (strategic planning and fundraising) as essentially interconnected.

The training session brought together 21 participants from NGOs from Georgia, Armenia and Ukraine. It was moderated by Sue Kay (UK) − a freelance cultural sector consultant, researcher and trainer.

By the end of the three-day seminar, the participants were able to:

  • advocate for and begin a strategic planning process for their organization;
  • apply a strategic and creative approach to their fundraising!
Day one consisted of a morning and afternoon training sessions, and an evening informal interactive session. The training combined introduction to the seminar and the programme as a whole (The Big Hello), and a practical (and critical) guide to strategic planning: why plan; introduction to the planning cycle and its key stages; where are you now (SWOT, market analysis and USP, stakeholder analysis) followed by reflection time (Pragmatic Dreaming).

The Pragmatic dreaming session continued during day two, followed by the panel Fundraising for projects − a strategic and creative approach: working for success in your grant application; creative ways of raising funds for the work you want to do.

Day three paid special attention on essential techniques for successful project implementation – We've got there! − introduction to project management, reporting, needs assessment and partnerships with stakeholders.


Pictures from the workshop in Tbilisi by Next Page and Oleksandr Afonin.


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