Audiences Outreach Strategies
8-9 Sept 2012, Georgia, moderated by Johan Greiff (Sweden)
The second training workshop within the Book Platform project, entitled "Audiences Outreach Strategies", took place on 8-9 September 2012 in Selo Misaktsieli,
Georgia.
The workshop was intended for Georgian and Armenian book publishers and cultural journalists with interest in expanding their audiences by means of new technologies. The two-day interactive event was moderated by Johan Greiff (Sweden) − a CEO of a leading company for production and distribution of e-books, in conjunction with Sandro Asatiani − a publisher and e-books expert from Georgia, and Karen Margaryan − publishing expert from Armenia.
The training workshop offered participants an introduction into the conceptual issues surrounding the debate about e-books, different models for reaching out to new audiences (particularly youth) and practical skills on how to market digital content.






The workshop was intended for Georgian and Armenian book publishers and cultural journalists with interest in expanding their audiences by means of new technologies. The two-day interactive event was moderated by Johan Greiff (Sweden) − a CEO of a leading company for production and distribution of e-books, in conjunction with Sandro Asatiani − a publisher and e-books expert from Georgia, and Karen Margaryan − publishing expert from Armenia.
The training workshop offered participants an introduction into the conceptual issues surrounding the debate about e-books, different models for reaching out to new audiences (particularly youth) and practical skills on how to market digital content.
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Additional information
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Comments
14.09.2012
Tina Mamulashvilli
I found the trainer was very good and thus the training went very well; our marketing manager, who attended both days, found it very useful. Georgian expert was very good too – he is experienced and knows local problems very well. The program was good too – covered almost all aspects.